Link Building Website Audits Articles

Shopping for industrial tools online can be a major production — especially if a site is not up to snuff. Production Tool Supply sells such complex items as precision measuring instruments, carbide inserts, hand and power tools, workholding devices, safety supplies, fasteners, machinery, and accessories. We decided to see if the Warren, MI-based mailer markets with precision online. Critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO agency Netconcepts, gave a thorough review of the PTS site, with Africa examining the site’s content and functionality, and Spencer testing its search capability. Does Production Tool Supply’s site hit the nail on the head, or does it get a hammering from our experts? Read on to see.

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Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. That’s not to say there aren’t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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“One great avenue for link bait is social media – sites like MySpace, YouTube, Digg and Facebook allow users to share and promote content and opinions, almost always for free. Social media sites (sometimes referred to as Web 2.0 sites since most are based on Web 2.0 technologies) are quickly becoming primary promotional vehicles, and the very core of that promotion is link bait,” writes Jeff Muendel, Search Analyst for Netconcepts in this compelling article about the power of social media to attract links to your retail site.

Jeff Muendel is a Search Analyst at Netconcepts. He specializes in SEO related to Flash, video, social networking, and other Web 2.0 parameters.

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In Picture This, Part 1, PJ Fusco, Lead Strategist for Netconcepts, discusses the importance of image optimization on websites and blogs. For the conclusion of image optimization, Fusco covers the importance of social media optimization (SMO), and weighs the benefits of several photo-sharing sites.

Not all photo-sharing sites are perfect when it comes to social media optimization (SMO). A quick comparison of some particularly popular photo-sharing sites shows that one stands out for its inherently search-engine-friendly design.

Read the conclusion of Picture This here, and learn how you can use and optimize images through Flickr, an SEO-friendly photo-sharing site.

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“Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives,” writes Chris Silver Smith, Lead Strategist for GravityStream at Netconcepts. In this article, Chris writes about what kind of an impact of local “internet” space has on both printed and online Yellow Pages directories.

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Loren Baker at Search Engine Journal wrote a post highlighting Commerce360’s stated intention to build automatic optimization software, using a lot of venture capital they raised for this purpose. Loren asks, “Can SEO Be Automated?”

In this article, Chris Smith formulates his own response to this controversial question.

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Google recently opted-in many of their clients’ PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought it’d be interesting to compare their current mobile ad offerings.

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While “one page salesletters” can be what Stephan Spencer, President and Founder of Netconcepts calls, “an SEO nightmare,” proper optimization of microsites can be beneficial to SEO. In this article, Stephan writes about the right (and wrong) way to treat microsites as an SEO option.

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Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”. My frequent readers know that I’ve been advocating using Flickr for image search optimization for some time now, and I’ve been speaking on this subject at Search Engine Strategies conferences as well.

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Keyword-rich text links are like fuel for your search engine optimization (SEO). Our panel of SEO experts will evaluate your link health and propose the cures - both tactical and strategic. If you want to venture beyond directory submissions and into “link baiting” and social media marketing to supercharge your rankings, then this session is for you.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelly, Search Marketing Consultant, SEOMoz

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